In this video by Adam Metz, he brings up some great points. What got me is his story of Tropicana spending around $30,000,000 for a new package design and finding out later that people hated it. Had they just got on Facebook/Twitter/etc and polled the public they could have potentially saved millions. Take a second and watch it…it good stuff.
Six questions about Social Media with Adam Metz, Principal, Metz Consulting from Lo-Fi, Hi-Style on Vimeo.
Joshua Swodeck 
Good stuff Jacob. This dog isn’t too old to learn new tricks! Jus’ sayin’
Why does everyone always think this is Jacob’s blog. btw…this is Joshua and this is my blog (jus’ sayin’). That’s for the comment either way Woody.