How Not To Use Social Media When Advertising Your Brand

In this video by Adam Metz, he brings up some great points. What got me is his story of  Tropicana spending around $30,000,000 for a new package design and finding out later that people hated it. Had they just got on Facebook/Twitter/etc and polled the public they could have potentially saved millions. Take a second and watch it…it good stuff.

http://vimeo.com/8077907

Six questions about Social Media with Adam Metz, Principal, Metz Consulting from Lo-Fi, Hi-Style on Vimeo.

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2 thoughts on “How Not To Use Social Media When Advertising Your Brand

    1. Why does everyone always think this is Jacob’s blog. btw…this is Joshua and this is my blog (jus’ sayin’). That’s for the comment either way Woody.

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