Brands, Art, and Fear

I had the chance to meet Seth Godin about 8 years ago. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going.

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It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying goes, “give a damn, many damns.”

Continue reading “Brands, Art, and Fear”

Engagement

It’s easy to get mesmerized by the Follower and Like numbers on your Instagram account, but learning how well you’re engaging is key.

I always remind my clients that while Social Media is in fact media (algorithms, numbers, ratios), it is very much a social platform. In the real world, social success in not rated by how many people said they were interested in a party, but how many actually showed up and actively engaged. Not how many people you know, but how many friends you feel you can actually call.

Most people are surprised to find that many 500K-2M follower Instagram accounts are averaging any where between 3%-9% engagement. It becomes a numbers game. You spend a lot of money on advertising hoping some will actually engage, increasing your ROI.

For years, Social Media “gurus” have preached that content is king. Well, it’s true, but people want a king that feels accessible. Delivering content that has both value and access is imperative on these platforms. Keep the narrative clear, offer valuable content, keep it as authentic as possible, and make sure it’s something your audience would want to share.

Of course, coupling this with effective boosts and promotions via Instagram and Facebook definitely helps. But that’s for a different day…

Working with Instagram in 2018

I’ve spent some time this last couple of years learning more about Instagram specifically. Before this, I spent most of my time on Facebook for my clients, however looking to reach a younger and more successful market, we dove in. While there is definitely a science to the algorithm, the old saying “Content is King” still defines how well followers engage you and how successful you are in moving those followers to act.

With @timstoreyofficial we worked hard to climb the rungs from 1,000 to 5,000, then to 10,000, then to 50,000, and then to 75,000. We seemed to hit a ceiling at 75,000 and not until getting some advice from an expert who specializes in celebrity accounts, were we able to climb to over 200,000. We didn’t buy followers, we didn’t spend a crazy amount of money (however we did promote posts weekly).

The key was good content that was relevant to more than just our follower base. We became determined to find ourselves on the Explore page as often as possible. We became obsessed with our Discovery percentage and Actions count.

If you want some more information on good Instagram practices, check out this article by Later.com.


How does the Instagram algorithm work? In 2018, the Instagram algorithm has already seen a ton of new changes (and sparked a lot of confusion and frustration)!

This year, the Instagram algorithm seems to be making it even harder than ever for your posts to be seen.

And despite the backlash, there’s no sign of a return to the chronological feed, and there’s a whole new set of rules to play by.

So how do we keep up with all these Instagram algorithm changes?

In the following post, we cover everything you need to know about how the Instagram algorithm works in 2018, and how you can hack the algorithm to get your posts seen! READ MORE

 

Morning Rant

Thoughts on Branding & Marketing. What makes you unique? What sets you a part? How are you telling that story to create a positive emotional response?

 

A Client Story: Tim Storey

Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. Tim found himself connected to empowering spiritual movements all over the world, as well as intimate meetings with creatives like Robert Downey Jr, Lee Iacocca, Kanye West, Quincy Jones, Stevie Wonder, John Paul DeJoria, Grant Cardone, Steve Harvey, and more. His audience was struggling to label him.

The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help authors. The answer, him. No one can do Tim Storey like he does. He has his own style, stories, and insight and strives to get others to see the uniqueness within themselves.

I told Tim, no matter what someone’s background or where they come from, everyone seems to like you when they meet you, when they sit with you for coffee. So we directed the message to getting the audience to get to know Tim. More Facebook/Instagram posts, LIVE videos, behind the scenes videos, and daily rants.

Since then, he has been a featured speaker at PTTOW, Grant Cardone’s 10XCON, Oprah’s Super Soul SessionsSteve Harvey’s Act Like A Success, Mastermind Event, Paul Mitchell’s The Gathering, and more. He is quickly becoming one of the most sought after speakers in the world. He was also featured on Super Soul Sunday with Oprah Winfrey (watch it now)

Why I May Not Download Your Free App

homepage-phoneWith Apps becoming more convenient and relatively inexpensive to create via services like Pushpay, AppyPie, and BuildFire, more and more churches, schools, small business, bands, and organizations are creating apps for their supporters.

Of course, this sounds great…FREE Apps! Well, not so fast. Free memory space is limited. Even with a microSD in your Android and extra cloud storage on your iPhone7, you will find yourself asking whether or not the FREE app is worth the space your giving up. That space could be used for more music, videos, pictures, and other apps that you will actually use.

When creating an app for you organization, the most important thing to consider is value. Is the app worth the time and space you are asking your supporters to give up? Is your app basically a memory sucking version of your website or does it offer exclusive functions that can only be accessed via the app?

When creating your app, remember FREE is not always enough reason to download. And even if you’ve convinced them to download, when another app they need comes along, will your app meet the chopping block?

Experimenting with Facebook Live

Tim Oprah4Facebook Live is something that I’ve been experimenting with my client Tim Storey, who’s been a speaker, life coach, & author for over 30 years. After being on Oprah’s Super Soul Sunday and speaking at Super Soul Sessions last year, his audience has grown by leaps and bounds. The strategy is evolving as we go along. The agenda…to reach and engage more people at one time at a low cost.

Earlier this month, we went Live, behind the scenes for 30 minutes, before The Study Hollywood, a unique evening in Hollywood, CA with emerging creatives, entrepreneurs, and dreamers…interviewing attendees, peeking in on sound checks, and expounding on the vision of the event. Then just this week, we experimented with an hour long World Shakers Summit Q&A, Live from Tim’s home office in LA.

The World Shakers Summit Q&A involved live Q&A with fans all over the world and will most likely become a weekly event. We had people from South Africa, Scandinavia, U.K., and throughout the United States. We had over 520,000 reached, over 15,000 views, and over 1,300 comments. We announced it about 8 hours prior to going live (and threw $100 towards boosting the post), with a quick reminder about 40 minutes prior. We had a couple hiccups minutes before going live while we attempted to use Telestream’s Wirecast studio software on an iMac with a NESSIE Blue Mic. Unfortunately, we could not get it to work properly, but because we had to go live, we just used an iPhone 6. We had two people (including myself) going through the live feed and pulling questions (via an LG phone and Macbook Air). To mix it up a bit, we invited a some guests to jump in and add insight and help answer some questions. We received tons of great feedback and had sign up for both his personal One on One Life Coaching, as well as his Visit Tim’s Facebook Page at https://Facebook.com/TimStoreyOfficial.

Although, it’s still fairly new, Facebook Live is going to change the game for brands, individuals, to reach and most importantly engage with a diverse audience…at a very lost cost.