“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” ― Rob Siltanen
Steve Jobs didn’t just create a computer. He created a form of technology that was a direct extension of human imagination. Human imagination is limitless, thus Apple was not limited by technology, but only limited by human creativity.
We must understand that our brand, our product, our non-profit, our corporation, our identity, if set up properly, can only be limited by your ability to create…to imagine. That’s how you change the world. That’s how you make a plastic box with wires, chips, and tubes, revolutionize culture.
Joshua Swodeck 