I had the chance to meet Seth Godin about 8 years ago. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going.
It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying goes, “give a damn, many damns.”
Continue reading “Brands, Art, and Fear”
It’s easy to get mesmerized by the Follower and Like numbers on your Instagram account, but learning how well you’re engaging is key.
I always remind my clients that while Social Media is in fact media (algorithms, numbers, ratios), it is very much a social platform. In the real world, social success in not rated by how many people said they were interested in a party, but how many actually showed up and actively engaged. Not how many people you know, but how many friends you feel you can actually call.
Most people are surprised to find that many 500K-2M follower Instagram accounts are averaging any where between 3%-9% engagement. It becomes a numbers game. You spend a lot of money on advertising hoping some will actually engage, increasing your ROI.
For years, Social Media “gurus” have preached that content is king. Well, it’s true, but people want a king that feels accessible. Delivering content that has both value and access is imperative on these platforms. Keep the narrative clear, offer valuable content, keep it as authentic as possible, and make sure it’s something your audience would want to share.
Of course, coupling this with effective boosts and promotions via Instagram and Facebook definitely helps. But that’s for a different day…
Thoughts on Branding & Marketing. What makes you unique? What sets you a part? How are you telling that story to create a positive emotional response?
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” ― Rob Siltanen
Steve Jobs didn’t just create a computer. He created a form of technology that was a direct extension of human imagination. Human imagination is limitless, thus Apple was not limited by technology, but only limited by human creativity.
We must understand that our brand, our product, our non-profit, our corporation, our identity, if set up properly, can only be limited by your ability to create…to imagine. That’s how you change the world. That’s how you make a plastic box with wires, chips, and tubes, revolutionize culture.
Please note: This talk contains adult language.
In a world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard?
In this 99U talk, best-selling author and founder of VaynerMedia, Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — one where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.
“We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?” The best digital storytellers, he says, use the social media to “hook” audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. “We have to start respecting the nuances of every platform.”
0:39 no matter what you do, our job us to tell our story
1:44 storytelling in micro moments
4:05 storytelling on social
8:14 quality storytelling always wins
8:34 social networks = distribution
10:30 biggest asset: time
11:56 eyes and ears “attention is the only commodity”
12:58 “give, give, give, ask”
13:30 give people happy stories, make them laugh
14:51 we have to act human.
With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question “What is branding?” Written simply with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form.