With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question “What is branding?” Written simply with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form.
I don’t know why, but I am becoming more and more intrigued with Pinterest. Yes, I know small businesses and brands are using it to promote themselves. Yes, I know housewives and moms find it to be an stimulating world of new ideas. I think I just like it because…well, I’m very visual. I think that is why everyone else seems to like it so much. I am drawn to the colors, the ideas, the inspiring words and even the cute pictures of babies wrapped in soft blankets.
The rules to Pinterest are changing rapidly as they figure out how to tame the monster. However, the simple fact that most of us are easily hooked by pretty pictures will undoubtably make this a haven for social exchange.
- Drilling Down: What Small Businesses Should Know About Pinterest (boss.blogs.nytimes.com)