A Client Story: Tim Storey

Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. Tim found himself connected to empowering spiritual movements all over the world, as well as intimate meetings with creatives like Robert Downey Jr, Lee Iacocca, Kanye West, Quincy Jones, Stevie Wonder, John Paul DeJoria, Grant Cardone, Steve Harvey, and more. His audience was struggling to label him.

The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help authors. The answer, him. No one can do Tim Storey like he does. He has his own style, stories, and insight and strives to get others to see the uniqueness within themselves.

I told Tim, no matter what someone’s background or where they come from, everyone seems to like you when they meet you, when they sit with you for coffee. So we directed the message to getting the audience to get to know Tim. More Facebook/Instagram posts, LIVE videos, behind the scenes videos, and daily rants.

Since then, he has been a featured speaker at PTTOW, Grant Cardone’s 10XCON, Oprah’s Super Soul SessionsSteve Harvey’s Act Like A Success, Mastermind Event, Paul Mitchell’s The Gathering, and more. He is quickly becoming one of the most sought after speakers in the world. He was also featured on Super Soul Sunday with Oprah Winfrey (watch it now)

Be Irreplaceable

Screen Shot 2014-10-29 at 11.20.53 AMAs a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the earth. The ones who have been secretly wanting what you have to offer.