Gary Vaynerchuk: Stop Storytelling Like it’s 2007

Please note: This talk contains adult language.

In a world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard?

In this 99U talk, best-selling author and founder of VaynerMedia, Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — one where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.

“We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?” The best digital storytellers, he says, use the social media to “hook” audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. “We have to start respecting the nuances of every platform.”

0:39 no matter what you do, our job us to tell our story
1:44 storytelling in micro moments
4:05 storytelling on social
8:14 quality storytelling always wins
8:34 social networks = distribution
10:30 biggest asset: time
11:56 eyes and ears “attention is the only commodity”
12:58 “give, give, give, ask”
13:30 give people happy stories, make them laugh
14:51 we have to act human.

To a Worm in Horseradish, the World is Horseradish

Even though this TED video is almost 11 years old, it still holds significant weight. Shifting the perspective away from finding the one perfect thing and discovering the perfect things that a diverse society loves is key.

“Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

Should I Be on Facebook?

One of the first things people ask me when they find out what I do is, “so, should I be on (insert any social media platform)?” Small businesses, rockstars, CEOs are all confused about the same thing…what social media platforms should they be using.

social-media-tool-boxSocial media platforms are like tools in a toolbox. They are all beneficial at different times and for different outcomes. Once you come to grips with you are (your brand) and where you are going it makes the decision a bit easier in choosing what to use.

The first step is education. Find out what each tool does. What is Facebook good at? What type of people can you reach through it? What about Instagram? Do people still use Twitter and if so, how? Now think about your target demographic…which platforms will they potentially be engaging?

The second step is being social. Remember, “SOCIAL” media platforms are supposed to be social. Don’t just have one-sided conversations with random folks who are logged in. Engage. Ask questions. Respond. LIKE what they are doing.

Third, be consistent. Not only be consistent in the time you use to engage, but be consistent to your brand…don’t try to be someone you’re not.

The last thing to remember is to not get stuck. Be open to try new platforms. When it comes to technology, what worked last year, may not be the most effective this year.

Good luck and happy engaging.

FIND ME ON: Facebook | Linkedin | Twitter | Yelp | Instagram | Pinterest | Foursquare

Psychology & Advertising

If you think advertising is not about engagement and manipulating human behavior…you are missing something. But, it doesn’t have to be all evil and dirty. Imagine using these powers for good. If your brand, your product, or even YOU is actually going to benefit society in some way, why not find ways to engage and convince your future followers to pay attention and buy into your ideals. Utilizing color, smell, positive memories, music, or a vast array of other triggers to get your target audience to make a decision and even a commitment is key. Watch the video below to learn more about Psychology and Advertising. Enjoy.

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Be an Influencer

The Influencers, Trendsetters or Early Adopters are the ones who take the Innovator’s ideas to rest of the world. Innovators are rarely accepted by the masses due to the the extremity of their ideas. It takes influencers to fashion their ideas and pass them along to the early majority which in turn pass them along to the late majority and laggards.

Taking great ideas and finding a way to solve the problems and the answer the concerns of your customer, follower or fan is the key to being seen as an Influencer. It will be the reason they come to you on a regular basis. Unleash your brand, to not only provide what everyone else provides, but to awaken new ideas that will give your customer the edge. They will be forever indebted to you and your brand…as long as you continue to provide new ideas that work.

Here’s a cool documentary which will hopefully get your creative juices flowing:

Recommended Reading: Diffusion of Innovations by Everett Rogers

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5 Secrets to Building Relational Equity in Social Media

91 Year Old Man Strives to Learn Social Media

If John, a 91 year old man who is learning more about social media, can do it, is there really any good reason you should not being engaging new media?

Dive into Social Media…Get JaraUniversity!

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