A Client Story: Tim Storey

Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. Tim found himself connected to empowering spiritual movements all over the world, as well as intimate meetings with creatives like Robert Downey Jr, Lee Iacocca, Kanye West, Quincy Jones, Stevie Wonder, John Paul DeJoria, Grant Cardone, Steve Harvey, and more. His audience was struggling to label him.

The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help authors. The answer, him. No one can do Tim Storey like he does. He has his own style, stories, and insight and strives to get others to see the uniqueness within themselves.

I told Tim, no matter what someone’s background or where they come from, everyone seems to like you when they meet you, when they sit with you for coffee. So we directed the message to getting the audience to get to know Tim. More Facebook/Instagram posts, LIVE videos, behind the scenes videos, and daily rants.

Since then, he has been a featured speaker at PTTOW, Grant Cardone’s 10XCON, Oprah’s Super Soul SessionsSteve Harvey’s Act Like A Success, Mastermind Event, Paul Mitchell’s The Gathering, and more. He is quickly becoming one of the most sought after speakers in the world. He was also featured on Super Soul Sunday with Oprah Winfrey (watch it now)

Experimenting with Facebook Live

Tim Oprah4Facebook Live is something that I’ve been experimenting with my client Tim Storey, who’s been a speaker, life coach, & author for over 30 years. After being on Oprah’s Super Soul Sunday and speaking at Super Soul Sessions last year, his audience has grown by leaps and bounds. The strategy is evolving as we go along. The agenda…to reach and engage more people at one time at a low cost.

Earlier this month, we went Live, behind the scenes for 30 minutes, before The Study Hollywood, a unique evening in Hollywood, CA with emerging creatives, entrepreneurs, and dreamers…interviewing attendees, peeking in on sound checks, and expounding on the vision of the event. Then just this week, we experimented with an hour long World Shakers Summit Q&A, Live from Tim’s home office in LA.

The World Shakers Summit Q&A involved live Q&A with fans all over the world and will most likely become a weekly event. We had people from South Africa, Scandinavia, U.K., and throughout the United States. We had over 520,000 reached, over 15,000 views, and over 1,300 comments. We announced it about 8 hours prior to going live (and threw $100 towards boosting the post), with a quick reminder about 40 minutes prior. We had a couple hiccups minutes before going live while we attempted to use Telestream’s Wirecast studio software on an iMac with a NESSIE Blue Mic. Unfortunately, we could not get it to work properly, but because we had to go live, we just used an iPhone 6. We had two people (including myself) going through the live feed and pulling questions (via an LG phone and Macbook Air). To mix it up a bit, we invited a some guests to jump in and add insight and help answer some questions. We received tons of great feedback and had sign up for both his personal One on One Life Coaching, as well as his Visit Tim’s Facebook Page at https://Facebook.com/TimStoreyOfficial.

Although, it’s still fairly new, Facebook Live is going to change the game for brands, individuals, to reach and most importantly engage with a diverse audience…at a very lost cost.


Taking a Look Back

10846441_802324833165212_247751390290884644_nAs 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with.

Tim Storey

Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many more. He has visited 70 countries and speaks to crowds ranging from small intimate groups to large arenas.

Sacred Band of Thebes

Brand implementation and design. As this new graphic novel launches and attracts fans and buyers, a focus on establishing their brand was imminent. Creating an engaging strategy that is set to attract three diverse audiences, thus bringing them together for a unifying love of the story. Focusing on our reach from ComicCon to Cannes. Working with an experienced and talented team of writers, producers and illustrators, like Sid Jacobson, Ernie Colon, Bart Baker and Glenn Rabney.

Willie Murillo & Becky Martin

Design, Brand Storytelling and Implentantion. Focusing on implementation and design, Willie Murillo is a Grammy award winning musician, producer and writer. He has worked with the Brian Setzer Orchestra, and countless hundreds of today’s top musicians. Becky Martin is Jazz and Pop singer who has sung with greats like Arturo Sandoval.

InHouse Management

Brand implementation and design. As this new Entertainment and Sports Management company makes a presence in a very tight industry, a focus on restructuring their brand was imminent. Creating an engaging strategy that not only communicates the heart and vision of Michelle Tafoya (owner and legendary entertainment manager), but transforms itself into a viable foundation of knowledge and resources for entertainment and sport talent alike. Artist and sports manager, Michelle Tafoya, have worked with personalities such as Lionel Richie, Barbra Streisand, Neil Diamond, Jimmy Iovine, John Legend, Yanni and Kenny Lattimore.

Jamar Rogers

Brand consulting, implementation and design. Focusing on implementation and engagement, Jamar Rogers, a nationally recognized entertainer and finalist on NBC’s The Voice (Team Cee Lo Green), is restructuring his influence via in-house strategies, web engagement and strategic design. Working with Dream On Productions manager Sally Colón and Tommy Boy Entertainment president Rosie Lopez.

Starks Realty Group

Rebranding, design, and brand implementation. Realtor Laurel Starks of Starks Realty Group was expanding her company into a new area of their business, yet wanted to remain stable in their seasoned stream of business. Laurel Starks is one Southern Califronia’s leading Realtors in the Family Law sector.