Taking a Look Back

10846441_802324833165212_247751390290884644_nAs 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with.

Tim Storey

Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many more. He has visited 70 countries and speaks to crowds ranging from small intimate groups to large arenas.

Sacred Band of Thebes

Brand implementation and design. As this new graphic novel launches and attracts fans and buyers, a focus on establishing their brand was imminent. Creating an engaging strategy that is set to attract three diverse audiences, thus bringing them together for a unifying love of the story. Focusing on our reach from ComicCon to Cannes. Working with an experienced and talented team of writers, producers and illustrators, like Sid Jacobson, Ernie Colon, Bart Baker and Glenn Rabney.

Willie Murillo & Becky Martin

Design, Brand Storytelling and Implentantion. Focusing on implementation and design, Willie Murillo is a Grammy award winning musician, producer and writer. He has worked with the Brian Setzer Orchestra, and countless hundreds of today’s top musicians. Becky Martin is Jazz and Pop singer who has sung with greats like Arturo Sandoval.

InHouse Management

Brand implementation and design. As this new Entertainment and Sports Management company makes a presence in a very tight industry, a focus on restructuring their brand was imminent. Creating an engaging strategy that not only communicates the heart and vision of Michelle Tafoya (owner and legendary entertainment manager), but transforms itself into a viable foundation of knowledge and resources for entertainment and sport talent alike. Artist and sports manager, Michelle Tafoya, have worked with personalities such as Lionel Richie, Barbra Streisand, Neil Diamond, Jimmy Iovine, John Legend, Yanni and Kenny Lattimore.

Jamar Rogers

Brand consulting, implementation and design. Focusing on implementation and engagement, Jamar Rogers, a nationally recognized entertainer and finalist on NBC’s The Voice (Team Cee Lo Green), is restructuring his influence via in-house strategies, web engagement and strategic design. Working with Dream On Productions manager Sally Colón and Tommy Boy Entertainment president Rosie Lopez.

Starks Realty Group

Rebranding, design, and brand implementation. Realtor Laurel Starks of Starks Realty Group was expanding her company into a new area of their business, yet wanted to remain stable in their seasoned stream of business. Laurel Starks is one Southern Califronia’s leading Realtors in the Family Law sector.

Be an Influencer

The Influencers, Trendsetters or Early Adopters are the ones who take the Innovator’s ideas to rest of the world. Innovators are rarely accepted by the masses due to the the extremity of their ideas. It takes influencers to fashion their ideas and pass them along to the early majority which in turn pass them along to the late majority and laggards.

Taking great ideas and finding a way to solve the problems and the answer the concerns of your customer, follower or fan is the key to being seen as an Influencer. It will be the reason they come to you on a regular basis. Unleash your brand, to not only provide what everyone else provides, but to awaken new ideas that will give your customer the edge. They will be forever indebted to you and your brand…as long as you continue to provide new ideas that work.

Here’s a cool documentary which will hopefully get your creative juices flowing:

Recommended Reading: Diffusion of Innovations by Everett Rogers

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