As a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the earth. The ones who have been secretly wanting what you have to offer.