What Does the Fox Say?

Love what Seth Godin had to say about the newest viral music video on YouTube.

The viral music video of the moment is right here.

The question for the marketer, music or otherwise, isn’t, “what are the hooks and tricks I use to go viral?” No, the question is, “is it worth it?”

What does the fox say has the hooks and tricks in abundance. It has Archie McPhee animal costumes, nonsense words, just the right sort of production values, superfluous subtitles, appropriate silliness. It would probably help the cause to add spurious nudity, but give them points for getting the rest of it right.

To what end?

If your work goes viral, if it gets seen by tens of millions of people, sure you can profit from that. But most of the time, it won’t. Most of the time, you’ll aim to delight the masses and you’ll fail.

I’m glad that some people are busy trying to entertain us in a silly way now and then. But it doesn’t have to be you doing the entertaining–the odds are stacked against you.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

“Baby bump bump bay dum.”

10 Things You Must RETHINK

I love the blog, “The Relationship Economy” (relationship-economy.com). This is part of their Manifesto for the 21st Century. Albert Einstien said insanity is defined as “doing the same thing over and over again and expecting different results.” It is time to rethink how we do business. It is time to rethink how we do relationships. It is time to rethink how we do marketing. Here is Jay Deragon’s list:

1. What we think is important today, becomes irrelevant tomorrow. Think about what is relevant tomorrow.

2. What is the true value you create? True value is more than the price. You can’t discover your true value unless you listen more than you speak.

3. Gathering followers isn’t the same as forming relationships. A tribe can create change faster than a crowd. Think about tribes.

4. Learning isn’t popular, but the popular influence learning. If you want to be popular, finds ways to share new knowledge.

5. Knowledge doesn’t come from reading, it comes from experience in thinking. Experience takes time. Reading the popular tweets steals time.

6. Most old market theories are being proved as wrong. Don’t act on old theories. Instead contemplate or speculate, as opposed to act and you’ll discover the innovation needed to set you apart from the crowd.

7. What can’t be done is the opportunity. What is being done is the constraint.

8. The answer to your most perplexing problems is simple. The complexity is a result of thinking inside out rather than outside in.

9. Retroactive management emphasizes the bottom line. Proactive management emphasizes improvement in process.

10. Leadership is about helping people do anything, everything and without constraints. Service comes from serving, not servants.

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Three Camps in Social Media

Mel Aclaro (Social Media Trainer & Partner at JaraUniversity) wrote a great explanation of the divisions in the Social Media world. He divides them up into three camps, Information Marketer, Social Media Purists & Value-Based Content Marketers.

Interested in marketing your business in the “backyard bbq/cocktail party” world of social media? This is an important read. Enjoy >> http://www.businesscasualblog.com/2010/06/three-camps-in-social-media.html

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91 Year Old Man Strives to Learn Social Media

If John, a 91 year old man who is learning more about social media, can do it, is there really any good reason you should not being engaging new media?

Dive into Social Media…Get JaraUniversity!

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5 Ways to Become a Social Media Loser

Okay, this one is a bit sarcastic. Don’t be a social media LOSER. Some great tips on what not to do when using social media for business. It’s a bit silly…but some of these are “deal-breakers” for some people, so listen in and enjoy.

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5 Secrets to Building Relational Equity in Social Media

This is the first of a hand full of videos I’m going to be throwing together to provide some real basic insights that will hopefully give you a bit of an edge in the Social Media realm. I have a lot of friends who ask me on a regular basis where to start in Social Media in relation to their business or non-profit (how to be successful). I’s all about building “Relational Equity”. Here are 5 simple things that will steer in the right direction. enjoy.

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