A Client Story: Brett Hayworth

POSTER imdbI met Brett a while back in Hollywood. We ended up chatting a bit about branding and telling each other we should work together one of these days. He called me out of the blue about a year later as he was ramping up for production on a sitcom pilot. I won’t go into too much of the production headache that was evident when I starting working with him, but let’s just say, I spent a lot of time helping him breathe.

As we talked, we honed in on specific characteristics and goals. Brett Hayworth is more than an actor, producer, screenwriter, and author. He is also a gifted speaker, entrepreneur and family man.

Recently completing the television pilot, “Just Brett and Lilly” (WATCH NOW), Brett sets out to use his story to empower and inspire audiences. A single father for many years, he found himself on the brink of hopelessness, doing everything he could to raise, protect, and inspire his daughter Lilly. Recently, he married an amazing mother of two, Lisa, and they have begun their journey as a larger family. In February of 2015, Lilly (10 years old) was diagnosed with Type 1 Diabetes and once again, their family took a difficult hit.

book PROMO1It has always been a dream of Brett’s to pursue acting, writing, and producing. Holding on to a dream that seemed so far out of reach, he picked up small acting parts and began writing and producing a sitcom. He is in final talks with producers concerning an upcoming full feature dramatic film, diving into some of the more challenging aspects of his story. He is currently finishing up his book “Backwards: How to Live Forward!”, set to be released early 2016.

Brett’s message of hope, perseverance, and purpose is his story, a man from humble beginnings blessed with an innate sense of what it takes to become the best, most successful person God created him to be, who also has the talent for transferring that knowledge to the rest of us. He believes in giving the gift of going second, understanding the art of true leadership. He is available to speak to universities, schools, churches, organizations, and businesses. Brett touches on topics such as, pursuing your God-given purpose, reaching dreams, setting goals, growing leaders, the gift of going second, and family.

Watch his newest project, “The Gift of Going Second” (WATCH NOW), a 2 minute short inspirational film.

Visit BrettHayworth.com for More Info

Be Irreplaceable

Screen Shot 2014-10-29 at 11.20.53 AMAs a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the earth. The ones who have been secretly wanting what you have to offer.

When Life Gives You Lemons…

May 1st & 2nd, 2010 is Big Sunday.  Their mission is to build community through community service. Our volunteers come from all kinds of neighborhoods, and work in all sorts of neighborhoods, too. The idea is that everyone has some way that they can help somebody else.

Each year, volunteer hosts – many of them children – set up lemonade stands across Southern California during Big Sunday Weekend and sell lemonade to benefit five local children’s charities.

This year, on Saturday, May 1 and Sunday, May 2, Big Sunday Lemonade Stands will be set up at the end of driveways, in schools, in parks, at farmer’s markets, in malls and at other locations far and wide. My wife, 4 year old daughter and myself will be set up at 2nd & Yale in the heart of Claremont Village.

Our stand will be raising money and awareness for one of our favorite charities, Shoes That Fit.  They are helping children in need in thousands of schools across America. Hundreds of thousands of new shoes and other items have been given out and that number is growing rapidly.

Accepting no government funding whatsoever, and with 100% of community donations going directly to school children through an impressive network of volunteer-run local grassroots chapters, Shoes That Fit is uniquely efficient and effective in its life-changing operations.

Most importantly, Shoes That Fit is helping kids improve their self-esteem and fit in at school by eliminating one of poverty’s most visible and debilitating marks.

Whatever else you are doing on Big Sunday Weekend, please make sure to stop by and have a cup or two or three of lemonade at one of the many locations.