Engagement

It’s easy to get mesmerized by the Follower and Like numbers on your Instagram account, but learning how well you’re engaging is key.

I always remind my clients that while Social Media is in fact media (algorithms, numbers, ratios), it is very much a social platform. In the real world, social success in not rated by how many people said they were interested in a party, but how many actually showed up and actively engaged. Not how many people you know, but how many friends you feel you can actually call.

Most people are surprised to find that many 500K-2M follower Instagram accounts are averaging any where between 3%-9% engagement. It becomes a numbers game. You spend a lot of money on advertising hoping some will actually engage, increasing your ROI.

For years, Social Media “gurus” have preached that content is king. Well, it’s true, but people want a king that feels accessible. Delivering content that has both value and access is imperative on these platforms. Keep the narrative clear, offer valuable content, keep it as authentic as possible, and make sure it’s something your audience would want to share.

Of course, coupling this with effective boosts and promotions via Instagram and Facebook definitely helps. But that’s for a different day…

Should I Be on Facebook?

One of the first things people ask me when they find out what I do is, “so, should I be on (insert any social media platform)?” Small businesses, rockstars, CEOs are all confused about the same thing…what social media platforms should they be using.

social-media-tool-boxSocial media platforms are like tools in a toolbox. They are all beneficial at different times and for different outcomes. Once you come to grips with you are (your brand) and where you are going it makes the decision a bit easier in choosing what to use.

The first step is education. Find out what each tool does. What is Facebook good at? What type of people can you reach through it? What about Instagram? Do people still use Twitter and if so, how? Now think about your target demographic…which platforms will they potentially be engaging?

The second step is being social. Remember, “SOCIAL” media platforms are supposed to be social. Don’t just have one-sided conversations with random folks who are logged in. Engage. Ask questions. Respond. LIKE what they are doing.

Third, be consistent. Not only be consistent in the time you use to engage, but be consistent to your brand…don’t try to be someone you’re not.

The last thing to remember is to not get stuck. Be open to try new platforms. When it comes to technology, what worked last year, may not be the most effective this year.

Good luck and happy engaging.

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If Facebook is Lucky Charms…Instagram is Just the Marshmallows

If Facebook is Lucky Charms…Instagram is just the marshmallows. That’s the breakfast-themed wisdom laid down by the filmmaker, Casey Neistat in his charming and informative guide to not sucking so bad on Instagram. It’s not the pictures that really matter, it’s the documentation of life that really intrigues folks. Thanks to Mashable for sharing this video.