I had the chance to meet Seth Godin about 8 years ago. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going.
It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying goes, “give a damn, many damns.”