A Client Story: Brett Hayworth

POSTER imdbI met Brett a while back in Hollywood. We ended up chatting a bit about branding and telling each other we should work together one of these days. He called me out of the blue about a year later as he was ramping up for production on a sitcom pilot. I won’t go into too much of the production headache that was evident when I starting working with him, but let’s just say, I spent a lot of time helping him breathe.

As we talked, we honed in on specific characteristics and goals. Brett Hayworth is more than an actor, producer, screenwriter, and author. He is also a gifted speaker, entrepreneur and family man.

Recently completing the television pilot, “Just Brett and Lilly” (WATCH NOW), Brett sets out to use his story to empower and inspire audiences. A single father for many years, he found himself on the brink of hopelessness, doing everything he could to raise, protect, and inspire his daughter Lilly. Recently, he married an amazing mother of two, Lisa, and they have begun their journey as a larger family. In February of 2015, Lilly (10 years old) was diagnosed with Type 1 Diabetes and once again, their family took a difficult hit.

book PROMO1It has always been a dream of Brett’s to pursue acting, writing, and producing. Holding on to a dream that seemed so far out of reach, he picked up small acting parts and began writing and producing a sitcom. He is in final talks with producers concerning an upcoming full feature dramatic film, diving into some of the more challenging aspects of his story. He is currently finishing up his book “Backwards: How to Live Forward!”, set to be released early 2016.

Brett’s message of hope, perseverance, and purpose is his story, a man from humble beginnings blessed with an innate sense of what it takes to become the best, most successful person God created him to be, who also has the talent for transferring that knowledge to the rest of us. He believes in giving the gift of going second, understanding the art of true leadership. He is available to speak to universities, schools, churches, organizations, and businesses. Brett touches on topics such as, pursuing your God-given purpose, reaching dreams, setting goals, growing leaders, the gift of going second, and family.

Watch his newest project, “The Gift of Going Second” (WATCH NOW), a 2 minute short inspirational film.

Visit BrettHayworth.com for More Info

Advice to My 18 Year Old Self

Asymmetrical Press released a book called “Advice to My 18 Year Old Self.” Branding is not a logo. Branding is who you are and where you’re going. Who I am has not changed significantly over the years as much as my comfort with who I am has. At 40, I give myself significantly more permission to be myself than I did 22 years ago. I have become more confident in the brand that is me. This same concept applies to artists, businesses and products.

Here’s my letter to me, at 18.


Dear Joshua:

ME at 18You are smart and see things differently. Stop worrying that people don’t think you’re smart. Your confidence will be far more useful than trying to prove how smart you are. Don’t try to suppress your imagination and A.D.D., use it like the FORCE to envision millions of ideas, all while everyone else in the room is still listening to the question.

Embrace mistakes. Make a ton of them, as quick as possible. Try new ideas. Experiment with the old. Question everything; this will get you in trouble, but just smile and take it as a compliment. Read Socrates and Aristotle.

Be kind. Not everyone sees things the way you do. Warning, the way you see things can create a very real threat to other’s status quo. Don’t feel so bad about the relationships that didn’t work outyou’ll soon meet a girl, marry her and have a super amazing kid.

Who you say you are isn’t interesting, people don’t care. What you do is everything. Just do things. Create. Make the world better. Do, and then you’ll never have to tell people who you are. They’ll know.

Serving your community will be your everything and that look will way different than you think it should look at 18. The more you learn how to speak for others, the more you’ll gather people and empower them to speak for themselves. Remember, a great leader works their way out of a job. Also, remember, sometimes, silence justifies those who are doing wrong, so don’t be afraid to speak up. Freedom comes with responsibility, so, don’t waste your liberties by watching tv and wasting time.

Don’t worry so much about finding a jobget some experience under your belt, and when you’re ready, make one up and be the best at it. Live in such a way that you won’t need to retire.

Finally, Joshua, know that all that you do for the world is great, but that the sooner you catch on that your humor is the best way to warm people up to the real lessons you want to teach, you’ll see that everything goes better. It’s like that great philosopher said, “Just a spoon full of sugar helps the medicine go down.” Humor is how you’ll remind everyone that they will inherit the earth.

Sincerely,

Your 40 Year Old Self

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This is My Art

Seth Godin, one of my favorite modern thinkers, released his newest book today. “The Icarus Deception: How High Will You Fly?” is nothing short of brilliant. Two things might hold someone back from sharing the art they’ve got inside: The fear of telling the truth or the lame strategy of hiding the truth behind a sales pitch. If you can find the voice, stand up and tell people what you care about.

Your art is vitally important, and what makes it art is that it is personal, important and fraught with the whiff of failure. This is precisely why it’s scarce and thus valuable—it’s difficult to stand up and own it and say, “here, I made this.” – Seth Godin

Watch this video…go ahead and do it. Now.

At some point, art must involve a human. A human with intent. Your hand can be your heart or your words or your effort or a hug, but, yes, the work of a human. If you de-industrialize the process and return it to humanity, to connection, then yes, it’s art and yes, it will connect to other humans more effectively.


MY ARTThis is my art:

I’m good at helping tell your story to people who don’t really know it, yet need to know it. I create pictures that don’t speak a thousand words, but instead speak a few strategic words that provoke an inevitable response. I’m gifted at the art of ignoring boxes and rethinking possibilities. In essence, my art is helping give your art wings.

CALL ME 626.467.5335

ALSO, check out our LOFT and how it may support you.

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Stop Stealing Dreams

A remarkable manifesto about education and how its stealing our children’s willingness to dream. And if you think this only has to with education…then you’re sadly mistaken. It has to with U.S. economics, small business, technical innovations, arts, and how we see our lives. Take the time and read it…it may just change your outlook on creativity.

via Seth Godin’s “Stop Stealing Dreams

The economy has changed, probably forever. School hasn’t.

School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it’s not a goal we need to achieve any longer.

In this 30,000 word manifesto, I imagine a different set of goals and start (I hope) a discussion about how we can reach them. One thing is certain: if we keep doing what we’ve been doing, we’re going to keep getting what we’ve been getting.

Our kids are too important to sacrifice to the status quo.

You can get your copy for free

Here are four versions of the manifesto. Pick the one that you need, and feel free to share. To download a file, you’ll probably need the option key or the right click button on your mouse… ask a teenager if you get stuck.
The On Screen version
Use this one to read it on a computer or similar device. Feel free to email to the teachers, parents and administrators in your life.
The Printable edition
This is the same document, but formatted for your laser printer or the local copy shop. You are welcome to make copies, but please don’t charge for it or edit it.
Here’s the Kindle edition
You’ll need to download it and then plug in your Kindle via a USB cable. Drag the file to the Documents folder on your Kindle and boom, you’re done.
The ePub edition
This should work with other types of ebook readers, but I haven’t tested it. Your mileage may vary, and if it doesn’t work, the PDF should.
The manifesto in HTML on the web
Useful for cutting and pasting, I guess. The PDFs are easier to read.
How I built the manifesto, plus back up links
If any of the links above don’t work, you’ll find back up PDF downloads here, as well as a long-ish essay about how I built them.

“Hold onto dreams, for if dreams die, life is like a broken-winged bird that cannot fly.” – Langston Hughes

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Disaster Relief Apparel

With the recent Japan earthquake, Haiti still devastated homeland, and the rebuilding of New Orleans after the attack of the evil Katrina, disaster relief apparel seems like a great idea for promoting awareness and raising funds to help the various disaster relief organizations in the trenches. Here are some of my favorites.

 

Store 13's God Save Japan Tee
Noise Academy's Japan Tee
To Haiti with Love tee by CFDA
Regrowth: Katrina by Ross Zietz
Haiti tee by OBEY
Salvation Army Japan Relief by Hydro74

 

 

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When Life Gives You Lemons…

May 1st & 2nd, 2010 is Big Sunday.  Their mission is to build community through community service. Our volunteers come from all kinds of neighborhoods, and work in all sorts of neighborhoods, too. The idea is that everyone has some way that they can help somebody else.

Each year, volunteer hosts – many of them children – set up lemonade stands across Southern California during Big Sunday Weekend and sell lemonade to benefit five local children’s charities.

This year, on Saturday, May 1 and Sunday, May 2, Big Sunday Lemonade Stands will be set up at the end of driveways, in schools, in parks, at farmer’s markets, in malls and at other locations far and wide. My wife, 4 year old daughter and myself will be set up at 2nd & Yale in the heart of Claremont Village.

Our stand will be raising money and awareness for one of our favorite charities, Shoes That Fit.  They are helping children in need in thousands of schools across America. Hundreds of thousands of new shoes and other items have been given out and that number is growing rapidly.

Accepting no government funding whatsoever, and with 100% of community donations going directly to school children through an impressive network of volunteer-run local grassroots chapters, Shoes That Fit is uniquely efficient and effective in its life-changing operations.

Most importantly, Shoes That Fit is helping kids improve their self-esteem and fit in at school by eliminating one of poverty’s most visible and debilitating marks.

Whatever else you are doing on Big Sunday Weekend, please make sure to stop by and have a cup or two or three of lemonade at one of the many locations.

A Day Without Shoes?

What is it? Simply put, a day without shoes. Today, TOMS is challenging people across the world to go a day, an hour, ten minutes, whatever they can, completely barefoot. Now you’re probably thinking, “Why would a SHOE COMPANY encourage folks to go BAREFOOT?” Easy. TOMS is not just a shoe company; TOMS is a movement, an advocate for change. We want to raise awareness for the MILLIONS of children around the world who go every day without the luxury of something as simple as shoes.

Why Shoes?
Fact #1: In some developing nations, many children must walk for miles to school, clean water, and to seek medical help
Fact #2: Cuts and sores on feet can lead to infection
Fact #3: Often, children cannot attend school barefoot
Fact #4: In Ethiopia, approximately one million people are suffering from Podoconiosis, a debilitating and disfiguring disease caused by walking barefoot in volcanic soil
Fact #5: Podoconiosis is 100% preventable with basic foot hygiene and wearing shoes

Today is not about selling shoes. It is a day of recognition, of awareness, for those children who are hindered on a daily basis because they do not have something as simple as a pair of shoes. Get involved in something bigger than yourself. I’m going barefoot today (most of the day…health codes permitting) . Will you?

To find a barefoot event in your area, go to http://www.OneDayWithoutShoes.com and enter your zip code. If there isn’t already an event, host one! It’s not too late. There is an online toolkit with plenty of materials to get the ball rolling.