The Crazy Ones

firstmachello“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” ― Rob Siltanen

Steve Jobs didn’t just create a computer. He created a form of technology that was a direct extension of human imagination. Human imagination is limitless, thus Apple was not limited by technology, but only limited by human creativity.

We must understand that our brand, our product, our non-profit, our corporation, our identity, if set up properly, can only be limited by your ability to create…to imagine. That’s how you change the world. That’s how you make a plastic box with wires, chips, and tubes, revolutionize culture.

Gary Vaynerchuk: Stop Storytelling Like it’s 2007

Please note: This talk contains adult language.

In a world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard?

In this 99U talk, best-selling author and founder of VaynerMedia, Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — one where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.

“We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?” The best digital storytellers, he says, use the social media to “hook” audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. “We have to start respecting the nuances of every platform.”

0:39 no matter what you do, our job us to tell our story
1:44 storytelling in micro moments
4:05 storytelling on social
8:14 quality storytelling always wins
8:34 social networks = distribution
10:30 biggest asset: time
11:56 eyes and ears “attention is the only commodity”
12:58 “give, give, give, ask”
13:30 give people happy stories, make them laugh
14:51 we have to act human.

A Client Story: Brett Hayworth

POSTER imdbI met Brett a while back in Hollywood. We ended up chatting a bit about branding and telling each other we should work together one of these days. He called me out of the blue about a year later as he was ramping up for production on a sitcom pilot. I won’t go into too much of the production headache that was evident when I starting working with him, but let’s just say, I spent a lot of time helping him breathe.

As we talked, we honed in on specific characteristics and goals. Brett Hayworth is more than an actor, producer, screenwriter, and author. He is also a gifted speaker, entrepreneur and family man.

Recently completing the television pilot, “Just Brett and Lilly” (WATCH NOW), Brett sets out to use his story to empower and inspire audiences. A single father for many years, he found himself on the brink of hopelessness, doing everything he could to raise, protect, and inspire his daughter Lilly. Recently, he married an amazing mother of two, Lisa, and they have begun their journey as a larger family. In February of 2015, Lilly (10 years old) was diagnosed with Type 1 Diabetes and once again, their family took a difficult hit.

book PROMO1It has always been a dream of Brett’s to pursue acting, writing, and producing. Holding on to a dream that seemed so far out of reach, he picked up small acting parts and began writing and producing a sitcom. He is in final talks with producers concerning an upcoming full feature dramatic film, diving into some of the more challenging aspects of his story. He is currently finishing up his book “Backwards: How to Live Forward!”, set to be released early 2016.

Brett’s message of hope, perseverance, and purpose is his story, a man from humble beginnings blessed with an innate sense of what it takes to become the best, most successful person God created him to be, who also has the talent for transferring that knowledge to the rest of us. He believes in giving the gift of going second, understanding the art of true leadership. He is available to speak to universities, schools, churches, organizations, and businesses. Brett touches on topics such as, pursuing your God-given purpose, reaching dreams, setting goals, growing leaders, the gift of going second, and family.

Watch his newest project, “The Gift of Going Second” (WATCH NOW), a 2 minute short inspirational film.

Visit BrettHayworth.com for More Info

What I Do

People often wonder what it is I do. Even my own daughter has asked me if I have a job. If I say branding, they think I just make logos. If I say marketing, they assume I make logos AND business cards. If I say designing, well, they just ask if I can make their business cards…for free.

quote_on-brand-storytelling_boxer-creative_uk-1I’m a professional storyteller. I have been since I was a kid. It’s actually part of my rich Native American heritage. I tell stories that build relationships. Stories that make an emotional impact. Stories that provoke change and movement. I tell stories that don’t always require words.

Branding is the soul, the essence, the narrative, the story of a person, product, or organization. That story is their brand. I tell their story. The process of telling the story is called marketing. Effectively telling that story through content creation, visual design, and strategy is what connects the brand with the desired audience. If the story is told well, the audience is moved emotionally and provoked to make a decision. If the audience connects with the story, they will want more.

The Magic of Branding

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question “What is branding?” Written simply with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form.

Are You Indispensable?

It’s been 5 years since Seth Godin’s first visit to Orange County. I went with a few colleagues not knowing what to expect. Since then, Linchpin: Are You Indispensable? has become one of my favorite books and I’ve bought many copies to give out to friends. He left us with a charge to think differently about branding & marketing; to think differently about what we make. He told us to make art, give gifts, do work that matters, connect, lead, ship, and make a difference.

Brian Elliot of thegoodbrain.com, former Universal Home Entertainment exec with 15+ years in brand strategy, production, DVD and original content, hosted that evening’s keynote with Seth Godin. This morning, he FINALLY received permission from Godin to post his epic full-length keynote and emailed the link to a bunch of us who were there. There were about 900 people in attendance that day, back in 2010, at the the St. Regis Hotel to hear Seth LIVE. His message about being “indispensable” is even more relevant today.

If you don’t know Godin, he’s the godfather of modern marketing, bestselling author of more than a dozen biz books and has one of the most read blogs on the planet. I hope you enjoy this rare treat!

To a Worm in Horseradish, the World is Horseradish

Even though this TED video is almost 11 years old, it still holds significant weight. Shifting the perspective away from finding the one perfect thing and discovering the perfect things that a diverse society loves is key.

“Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.