Great question. Seth Godin asked this question today on his blog and it got me thinking again about being irreplaceable. Providing something so unique and necessary that it would be missed if it stopped. What if you stopped today. Would you be missed? Would your service our product be missed? Or would people just move on.
What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that’s not my question… what would happen to them?)
What would happen to your customers and to your prospects if you stopped doing your work?
If you stopped showing up, if you stopped selling them something, would they miss you if you were gone?
If the airline went away, we’d just find another airline. If the cookie cutter politician went away, we’d just vote for someone else. If the typical life insurance agent…
Does it matter if it’s you doing the work?