One of the first things people ask me when they find out what I do is, “so, should I be on (insert any social media platform)?” Small businesses, rockstars, CEOs are all confused about the same thing…what social media platforms should they be using.
Social media platforms are like tools in a toolbox. They are all beneficial at different times and for different outcomes. Once you come to grips with you are (your brand) and where you are going it makes the decision a bit easier in choosing what to use.
The first step is education. Find out what each tool does. What is Facebook good at? What type of people can you reach through it? What about Instagram? Do people still use Twitter and if so, how? Now think about your target demographic…which platforms will they potentially be engaging?
The second step is being social. Remember, “SOCIAL” media platforms are supposed to be social. Don’t just have one-sided conversations with random folks who are logged in. Engage. Ask questions. Respond. LIKE what they are doing.
Third, be consistent. Not only be consistent in the time you use to engage, but be consistent to your brand…don’t try to be someone you’re not.
The last thing to remember is to not get stuck. Be open to try new platforms. When it comes to technology, what worked last year, may not be the most effective this year.
Good luck and happy engaging.