4 Common Misunderstandings About Content Marketing

Sure, you know about content marketing—but do you really know about content marketing? I found this great list at Zemanta this morning. Clients always think creating content is a no-brainer, but you need to be strategic and consider a few things.

Do you think content marketing is the same as blogging, for example? (It’s not.) Does launching a content marketing strategy seem either too easy or too hard? (It shouldn’t.) The truth is, most companies today are still a little fuzzy on what exactly content marketing means.

So to help you clarify your understanding, here’s a look at four of the most common content marketing misunderstandings!

1. Content Marketing = Blogging

2. Creating Content Is Easy—We’ll Just Throw Something Together

3. Creating Content Is Hard—We Have Nothing to Say

4. Content Marketing Means Losing Money

READ THE REST OF THE ARTICLE…YOU WON’T REGRET IT!

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