Sure, you know about content marketing—but do you really know about content marketing? I found this great list at Zemanta this morning. Clients always think creating content is a no-brainer, but you need to be strategic and consider a few things.
Do you think content marketing is the same as blogging, for example? (It’s not.) Does launching a content marketing strategy seem either too easy or too hard? (It shouldn’t.) The truth is, most companies today are still a little fuzzy on what exactly content marketing means.
So to help you clarify your understanding, here’s a look at four of the most common content marketing misunderstandings!
1. Content Marketing = Blogging
2. Creating Content Is Easy—We’ll Just Throw Something Together
3. Creating Content Is Hard—We Have Nothing to Say
4. Content Marketing Means Losing Money