4 Common Misunderstandings About Content Marketing

Sure, you know about content marketing—but do you really know about content marketing? I found this great list at Zemanta this morning. Clients always think creating content is a no-brainer, but you need to be strategic and consider a few things.

Do you think content marketing is the same as blogging, for example? (It’s not.) Does launching a content marketing strategy seem either too easy or too hard? (It shouldn’t.) The truth is, most companies today are still a little fuzzy on what exactly content marketing means.

So to help you clarify your understanding, here’s a look at four of the most common content marketing misunderstandings!

1. Content Marketing = Blogging

2. Creating Content Is Easy—We’ll Just Throw Something Together

3. Creating Content Is Hard—We Have Nothing to Say

4. Content Marketing Means Losing Money



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