Innovation doesn’t come from doing things over and over the same way. Innovation sets you apart from the clutter. It makes a way, where there was no way. Watch the video…
“If you want to INNOVATE, you’ve gotta DESIGN.” -Marty Nuemeier
Marty Nuemeier shares that traditional business thinking is based on a two-step process, Knowing and Doing. However, Design Thinking adds an extra step in the middle…Making. The designer doesn’t accept the normal limitations of “what has already existed”. It may drive traditional thinkers nuts, but it’s what makes new innovations possible. Whether you call it “thinking outside the box” or Design Thinking, the answer is the same, innovation is needed and you aren’t going to get there without thinking like a designer.
A designer is anyone who devises ways to change existing situations into preferred ones. You have to be able to close the gap between what is and what could be.
At the end of the day…the success of your brand comes down to new thinking. It comes down to making new ideas out of seemingly nothing. It comes down to connecting to the world through the mind of a designer.
One of my clients is in the Real Estate world and told me one day that she loves my perspective because I don’t get stuck with what everyone else is doing in the industry. Basically, I don’t think like a Real Estate agent. What’s great is that she feels free to no longer think like one either.
“Insanity: doing the same thing over and over again and expecting different results.” -Albert Einstein
Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to the industry. His recent series of “whiteboard” books includes The Designful Company, about the role of design in corporate innovation; Zag, named one of the “top hundred business books of all time” for its insights into radical differentiation; and The Brand Gap, considered by many the foundational text for modern brand-building.