If you think advertising is not about engagement and manipulating human behavior…you are missing something. But, it doesn’t have to be all evil and dirty. Imagine using these powers for good. If your brand, your product, or even YOU is actually going to benefit society in some way, why not find ways to engage and convince your future followers to pay attention and buy into your ideals. Utilizing color, smell, positive memories, music, or a vast array of other triggers to get your target audience to make a decision and even a commitment is key. Watch the video below to learn more about Psychology and Advertising. Enjoy.