Pantone Color of the Year for 2011

Last week, Pantone released it’s color of the year. Last year’s color was 15-5519 Turquoise and we saw it popping up everywhere from marketing pieces to the runway. This year’s color is bound to have the same impact.

This year they chose 18-2120 Honeysuckle because it lifts spirits and imparts confidence to meet life’s ongoing challenges, which has quickly become a necessity in today’s recession market. “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®.

To see the rest of the story visit PANTONE.

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