For as long as I could remember, I have been an artist. I saw my first Picasso exhibit at 6; art was my favorite subject throughout school. About 11 years ago, a friend needed my help making some flyers. I was a bit lost, so he hooked me up with a copy of Photoshop 5. I learned the heck out of it. I began creating flyers and business cards for more friends, until I eventually tried my hand at turning it into a business.
I would get so frustrated with my friends & clients, because I wanted them to have the coolest, hottest designs around, yet they were just looking for something that helped sell their business. I started digging through as many marketing books as I could stand…learning everything I could about branding, strategy and human behavior.
After fighting with clients for years, I finally began listening to them and their potential customers. Asking questions like, “what makes your customer happy? What is your story? What do want your customers to do?” I quickly began to realize that it was not about the pretty pictures I could create, but more importantly about the reaction they provoked.
As I started referring to myself as a “Strategic Designer”, it provided a simple way to start the right conversations with my clients. It provided a simple way to let clients know that I wasn’t just about making pretty pictures, but about making them successful in their marketing journey.