I read Seth Godin’s post this morning on the topic of loyalty in the context of consumers being loyal to a product or company. It was simple, yet extremely insightful. Here is the what he had to say:
Loyalty is what we call it when someone refuses a momentarily better option.
If your offering is always better, you don’t have loyal customers, you have smart ones. Don’t brag about how loyal your customers are when you’re the cheapest or you have clearly dominated some key element of what the market demands. That’s not loyalty. That’s something else. Read more.
Related articles by Zemanta
- Loyalty (sethgodin.typepad.com)