Mel Aclaro (Social Media Trainer & Partner at JaraUniversity) wrote a great explanation of the divisions in the Social Media world. He divides them up into three camps, Information Marketer, Social Media Purists & Value-Based Content Marketers.
Interested in marketing your business in the “backyard bbq/cocktail party” world of social media? This is an important read. Enjoy >> http://www.businesscasualblog.com/2010/06/three-camps-in-social-media.html